China : Toyota Motor (China) Investment Co., Ltd. (hereinafter referred to as Toyota (China)) and the Spiritual Civilization Construction Committee Office, Chaoyang District, Chaoyang District Road Safety Committee co-organized ” experience in the line, safe in the heart “2010 Toyota (Beijing) Traffic Safety Experience fireworks in Beijing Chaoyang Park Plaza, had begun. Liu Ying, deputy inspector, Chaoyang district committee men, Chaoyang District Road Safety Committee, Renzhang Cheng, and the chief representative of Toyota Motor Corporation of China Etsuo Hattori attended the opening ceremony of the event. August 28 to August 29, the two-day event.

With China becoming the world’s No. 1 auto market, rapid increase of vehicles to provide convenience for people’s lives, but also a major reason for the surge in traffic accidents, and the realization of “people • cars harmonious, civilized traffic,” to reduce traffic accidents also has become an important vehicle of social development issues.

To further improve the quality of citizen’s civil traffic since the beginning of the Central Civilization Office with the relevant departments jointly launched the “civilized Traffic Action Plan”, also issued a walk on the road driving the initiative of civil and courteous. As a car manufacturer, Toyota, responded positively to the call actively engaged in social activities like road safety activities. The activities through the hiring of professional coaches in Japan, rich and varied experience to set the project to allow more experience by raising awareness of road safety, particularly the elderly and children, enhance the protection of vulnerable groups such as awareness and understanding of the dangers of drinking and driving, thereby reducing traffic accidents.

Source: http://www.toyota.com.cn/information/show_news.php