The start/stop button on the dash will not turn off my Prius while it’s running.
Fact: On early to 2010 models with a push-button smart key system, pushing and holding the button on the dash for about three seconds will shut off the ignition system on the vehicle – even if it’s in gear and moving [...]

Recent media reports have mischaracterized how Toyota uses and discloses information from event data recorders (EDRs) in Toyota and Lexus vehicles. The following points are intended to address any misconceptions or misunderstandings about this developing technology.
There are a variety of EDRs installed on Toyota and Lexus vehicles in the U.S. today. The data that [...]

In light of recent press reports, Toyota would like to clarify its relationship with Dr. Chris Gerdes, Director of the Center for Automotive Research at Stanford University. At Toyota’s request, Dr. Gerdes was asked to provide an independent evaluation of a preliminary report and testimony to Congress given by Professor David Gilbert of Southern [...]

After a successful one-year partnership this past football season, the AFC champion Indianapolis Colts and Toyota have signed a new three-year contract which maintains the automaker’s status as “Official Vehicle of the Indianapolis Colts.”
The contract was signed earlier this week and expires at the conclusion of the Colts’ 2012-13 football season.
“Our Central Indiana Toyota dealers [...]

Toyota has been named one of DiversityInc’s Top 50 Companies for Diversity®, finishing 36th overall in the publication’s tenth annual survey.
Toyota’s 2010 inclusion marks the fourth time the company has been recognized by DiversityInc and an improvement from the 2009 survey, where it ranked 40th overall.
A total of 449 companies vied for the honor this [...]

For the past 20 years, Toyota and NSTA have promoted science education in classrooms through the Toyota TAPESTRY Grants for Science Teachers Program, providing more than $9.2 million in grants and touching more than 1,147 teams of teachers and tens of thousands of students nationwide. Toyota announced today nearly $550,000 in grants will be awarded [...]

The Insurance Institute for Highway Safety (IIHS) today announced that the all-new Toyota 4Runner mid-size sport utility vehicle (SUV) has earned its highest ranking of “good” in their frontal offset high-speed crash ratings.
IIHS frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. A vehicle’s overall frontal evaluation is based on [...]

Media reports, citing a Wall Street Journal article, have incorrectly reported that Toyota plans to announce a new recall for the 2004-2009 Prius to address the potential risk for floor mat entrapment of accelerator pedals.
There is no new recall being planned for the Prius to address this issue. To be clear, the 2004-2009 Prius [...]

February 2010 automotive industry sales results saw Toyota, Lexus and Scion models rank prominently among brand and segment leaders. Overall Toyota sales in February topped all other Asian and European manufacturers. February also saw Toyota claim two of the top three selling passenger cars in the U.S. Toyota once again dominated the hybrid [...]